At the verge of a new century, founder Manfred Sticksel decided to retire and sell his company. After a successful start, the new owners are tasked with leading business into the 21st century and the digital era.
The new owners are Augusta Technologie AG, a public holding company that specializes in acquiring and growing small and medium-sized technology businesses. Augusta acquired 100% of Sticksel’s shares and completely redefined the company’s strategy. The new vision was to have the company become a leading camera manufacturer; a different direction from its distributor and OEM manufacturing business. To achieve this, the company needed to lead the digitization of the machine vision industry.