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Allied Vision celebrates 25th anniversary with new brand presence

At VISION 2014 in Stuttgart, Allied Vision Technologies will unveil its new brand identity. This move is more than a merely cosmetic one, according to President & CEO Frank Grube.

At VISION 2014, camera manufacturer Allied Vision will surprise the imaging world with an all-new brand identity: new name, new logo…and a new strategic focus.

Allied Vision Technologies becomes Allied Vision
Effective immediately, the company will be known as Allied Vision, a briefer and more focused name that will not only save keystrokes but will, most importantly, deliver a strong message, as Frank Grube, President & CEO of the company explained: “With the focus on Allied Vision, we’re sending a signal. Sure, we’re a technology company, but technology is only a means to an end. What matters to us is that we help our customers to realize their vision. This partnership-based approach is wonderfully illustrated by our name Allied Vision.”

The new logo visually expresses this partnership as well. The stylized, interwoven letters A and V symbolize the symbiotic cooperation between Allied Vision and its customers.

Reflecting on the essentials: the customer and his application
This new brand identity is more than a pure cosmetic alteration or a marketing gag, Grube continued.  “We engaged with this topic very intensively, did market research, and